MIKE KENNEDY
Chicago, Illinois
mikeiscreativCHI@gmail.com
EXPERIENCE
The Aspen Group, Chicago, Illinois
Senior Copywriter
2021 – 2024
Concept Development, Digital, CRM, Branding, Retail and Social
• Launched Motto Clear Aligners brand in 2021 with a new voice and identity to take on Invisalign
• Created omnichannel campaigns that helped establish Motto as the more attainable, doctor-directed brand in the clear aligners category
• Assisted creative directors in managing projects from brief through completion
• Helped mentor more junior writers in their development
Independent Theater, Chicago, Illinois
Writer/Producer
2021 – Present
Sketch Comedy Writing and Theater Production
• Co-wrote and produced sketch comedy shows at The Second City
• Recruited director and cast members
• Shows include: “Miss Communication” (2021), “This Show Could’ve Been an Email” (2023)
& “This Show Could’ve Been an Email Too) 2024
Freelance, Chicago, Illinois
Copywriter
2018 – Present
Concept Development, Core Messaging, Social and Digital
• Launched MG United website and social media feeds (Agency: closerlook)
• 360 degree concept development for new Taltz, Mirikizumab and Olumiant campaigns (Agency: Edelman)
• Rewriting “About Us” pages of the BlueCross BlueShield of Tennessee website (Agency: Critical Mass)
• Establish brand messaging tone and website creation (Client: EarthEtch)
FCB, Chicago, Illinois
Senior Copywriter
2016 – 2018
Digital, Social, Branding, Direct Mail, Print, Radio, and New Business
• Built the new Cox Homelife Advisor tool to help customers customize their home security and automation packages
• Created multiple banner ads – including the top-performing ad in Cox's history
• Concepted and wrote a competitive direct mail campaign targeting potential high-value customers
• Wrote copy for multiple pages on the cox.com site
envisionit, Chicago, Illinois
Senior Copywriter
2014 – 2016
Digital, Video, Radio, Broadcast, Social, Sports Marketing, New Business and Branding
• Concepted and created “Windy City Racing City” integrated brand campaign for Chicagoland Speedway
• Concepted and created the “Our Interest Goes Here” brand campaign for Chicagoland Speedway
• Creating the new voice and tone for Engagement Multiplier, Matrex Exhibits, Resnick Automotive Group and Rival Systems
• Writing copy for Chicagoland Speedway national TV spot and promotional videos
• Worked on the successful new business pitch to Kellogg’s
Draftfcb, Chicago, Illinois
Copywriter
2007 –2013
Branding, Direct Mail, Interactive, Digital, Print, Radio, Video, In-Store and New Business
• Created the voice for the Peterbilt Parts and Service brand – with steady sales growth each year
• Worked on successful new business pitches for The NHL and Shamrock Farms
• Launched the TRP and Rockin’ Refuel brands
• Concepted ideas and wrote copy for Kikkoman, Kmart, Motorola, KFC and SC Johnson
• Highlights include:
• Winning the 2009 BMA Tower Award for the DYNACRAFT branding campaign
• Kmart radio spots airing nationally